01
Slide deck
Narrative website
Break the 16:9 frame with nonlinear exploration and embedded interactive features.
↗A field guide for information that wants to move
Traditional formats,
reimagined as sites.
A single page can turn a static business document into an experience people can explore, act on, and return to.
Explore the formats ↓From a deck to a portal, the medium changes the conversation.
12 examplesThe translation table
12 practical
use cases.
02
Strategy memo
Strategy site
Layer context, evidence, objections, and actions so each role can find what it needs.
↗03
Research report
Research hub
Turn a dense PDF into a navigable resource with sources, categories, and clear paths onward.
↗04
Spreadsheet
Data site
Replace tangled tabs and formulas with guided filters, dashboards, and a better user experience.
↗05
Sales proposal
Proposal microsite
Bring in ROI calculators or pricing toggles—and see what a prospect actually reads.
↗06
Client update
Client portal
One dependable URL for status, milestones, and deliverables—without the scattered-email failure mode.
↗07
Project brief
Project homepage
Create a living source of truth for changing goals, context, and decisions.
↗08
Case study
Interactive case page
Go beyond a logo and two paragraphs with rich media, video, and deep-dive metrics.
↗09
Training doc
Dynamic learning site
Build a focused learning environment for a program, launch, or onboarding moment.
↗10
Employee handbook
Living handbook site
Replace the dusty PDF with a searchable resource that can update the moment policy changes.
↗11
Board materials
Board portal
Separate essential reading from backup data so directors can choose their depth.
↗12
Investor update
Investor page
Use live API metrics in place of monthly snapshots and stop rebuilding one-off requests.
↗Make the medium work harder
Design patterns
that matter.
Layered navigation
Design for dynamic consumption: an executive can absorb the summary while an analyst can move straight to evidence.
Native actionability
Don’t simply report information. Put the next action—approve, schedule, review—inside the artifact.
Modular construction
Build reusable sections. A proposal module today can become part of a client portal tomorrow.
Designed for agents
Structured HTML is more readable and durable for AI agents than messy PDFs or static slides.
The simple test
Use a site when the
information needs to live.
01 It needs to evolve.
02 You need to track engagement.
03 Your audience has different needs.